The easytoread bible for developing, financing, marketing, and selling consumer productsfrom gadgets to kitsch, from hightouch to highendfor America’s rising entrepreneurial nation.

Launch It! is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepeneurs, designers, and companies. As they realized not one trade book was available on the market that would provide souptonuts guidance for any firm or entrepreneur seeking to turn inventions and cool ideas into great products that sell, they decided to write that book themselves. Unlike any other book, Launch It! provides the reader with the stepbystep game plan that anyone can follow to evaluate their idea, raise capital, save time, stay on top of emerging and important trends, and make money.