An invaluable new strategy for creating enthusiastic employees, from the author of the bestselling The One Minute Manager. Every day thousands of uninspired employees trudge to work — often dooming their companies to failure with their lack of enthusiasm. Drawing on over 20 years’ experience of working with hundreds of corporations across the US — including America Online, Eastman Kodak, General Motors, Hershey Chocolate and Microsoft — Blanchard reveals a surefire strategy for boosting employee enthusiasm, productivity and performance. Gung Ho! presents a simple system for inspiring employees. Based on three core ideas: work must be seen as important, workers must be put in control of their own production and managers must cheer their workers on — it is a method that all employees and managers can easily implement and which has already been adopted by such major corporations as K-Mart.