From the bestselling author of Looptail comes a remarkable new approach to business and life

Bruce Poon Tip started one of the worlds biggest global travel companies with only a couple of kayaks and a dream. The company, G Adventures, was on track for a record year in January 2020. Then, the world stoppedtheir income dropped to zero and they had to shut down operations in more than 100 countries. Now the Canadian company is about to crack a billion dollars in annual sales for the first time. How did they survive and ultimately thrive when so many other businesses didnt?

In his long-awaited new book, the award-winning CEO of G Adventures, Bruce Poon Tip, shares lessons about company culture, strategy, and a new approach to succeeding in business and life that he calls communityship. Communityship is what happens when companies and the people they employ stop seeing themselves as separate and start acting like theyre part of the world. Its not just working togetherits caring about each other. Its shared responsibility, trust, and connection, whether its within a company or a neighbourhood, or with people halfway across the world. Its about creating value that lifts everyone, not just a handful of people cashing in. Success isnt just moneyits the relationships we build, the impact we make, and the good we leave behind. Its not a business strategy. Its a way of being.

Provocative, inspiring, and groundbreaking, Communityship shows how everyone, from those on the ground floor to those in the C-suites, can thrive in a new world and not only future-proof but century-proof their businesses.